Kash's Field Notes · Seller Strategy

The seller feedback I pay attention to—and what I ignore

After a showing, sellers naturally want to know: “What did they think?” The useful answer is rarely a pile of comments. I am looking for a pattern.

I have never liked treating buyer feedback as a popularity contest. A house does not need every buyer to love it. It needs the right buyers to understand the value well enough to act.

That is why one negative comment usually does not change my advice. If one buyer says the kitchen feels dated, that may simply be taste. If the same issue comes up repeatedly and the buyers who mention it are choosing renovated homes at a similar price, now I am paying attention.

One comment is an opinion. A repeated pattern—especially when buyers choose the same alternative—is market information.

I care more about behavior than adjectives

“Nice house.” “Too small.” “Needs updating.” Those comments are easy to collect and easy to overreact to. What matters more is what the buyer did next.

Did they come back for a second look? Did they ask about taxes, the roof, the school district or closing timing? Did they request disclosures or bring a contractor? Did they write an offer on another home?

A buyer who says very little but returns with a spouse is more meaningful to me than a buyer who gives five minutes of detailed criticism and never thinks about the house again.

The same comment means different things at different price points

“The kitchen is dated” is not automatically a renovation recommendation. I want to know what buyers can purchase for roughly the same money. If the competing homes are equally dated, the comment may not be a problem. If buyers can get a renovated kitchen, similar square footage and a comparable location for the same price, then the issue is not really the kitchen. It is the relationship between condition and price.

That is why I do not like discussing preparation without also discussing positioning. My renovation guide goes deeper into that decision.

Showings without offers tell me something—but not always “cut the price”

If a property is getting consistent traffic but no one is willing to write, I start asking where the friction is. Sometimes it is price. Sometimes the photos created an expectation the house does not meet in person. Sometimes a layout issue looks minor online and much bigger during a showing. Sometimes access is so difficult that serious buyers simply move on.

I want to identify the biggest source of friction before changing five things at once. If we drop the price, rewrite the listing, repaint two rooms and change the showing schedule on the same day, we learn almost nothing about what actually mattered.

That is also the thinking behind my guide on why a Long Island home may not be selling.

I watch what buyers buy instead

This is one of the most useful pieces of feedback in the business. A buyer can tell us anything after a showing. The house they eventually choose tells us what they were truly willing to pay for.

If several buyers pass on your home and purchase properties with the same bedroom count but better condition, lower taxes or a more functional layout, that is more useful than asking each one to score the living room from one to ten.

It also keeps the conversation grounded. The seller does not have to agree with every buyer's taste. We only need to understand how the market is comparing the home.

Repeated low offers are feedback too

An offer is not automatically “the market,” and one low offer can simply be one buyer testing the seller. But if multiple qualified buyers independently land in a similar range, I do not dismiss that information because it is uncomfortable.

I look at the entire offer—financing, down payment, contingencies, timing and certainty—before deciding what it means. Price by itself never tells the whole story. I explain that more in how I think about a first offer.

The feedback I usually ignore

I do not put much weight on comments that are impossible to act on or clearly personal: “I wanted a different neighborhood,” “I need a bigger backyard,” “I don't like the paint color,” when the buyer is not otherwise interested.

I also do not recommend chasing every suggestion. A seller can spend thousands trying to turn one buyer's preference into a project and still lose that buyer to a completely different house.

What I tell sellers after the first round of showings

Do not panic over the loudest comment. Look for repetition. Look for buyer behavior. Look at what the serious buyers chose instead. Then make one deliberate decision at a time.

That may mean doing nothing. It may mean improving presentation. It may mean making access easier. It may mean correcting the price. The point is to respond to evidence rather than emotion.

A second set of eyes

Want me to look at what buyers are telling you?

If your home is listed—or you are preparing to list—send me the address and what you have been hearing. I can tell you what I would pay attention to and what I would probably ignore.

Field Notes reflect general real estate observations and are not a promise that the same strategy is appropriate for every property. Pricing, condition, buyer demand and transaction terms vary by home and market.